IGNITE KL wins over Desaru!

Themed Attractions Resorts & Hotels has appointed IGNITE Kuala Lumpur as its new creative agency-of-record for the Desaru Coast brand.

The selection of the FCB Group’s boutique agency comes as a result of a pitch exercise and will see IGNITE tasked with managing the brand. This is the Group’s 8th win of the year!

Located in the state of Johor, Desaru Coast is touted to be Malaysia’s most anticipated premium integrated destination resort comprising globally renowned hotels and resorts, two championship golf courses, a themed water park, a retail village and a conference centre.  

TAR&H’s Chief Commercial Officer Philip Whittaker commented, “We are looking forward to this partnership with IGNITE Kuala Lumpur and are confident that together, we can strategically position Desaru Coast as the brand that will elevate the tourism industry in Malaysia.”

 “Travel and tourism advertising is always a lot of fun. Launching Desaru Coast is a great opportunity to be part of something iconic that will change the landscape of tourism in Malaysia,” aded Ong Shi Ping and Shaun Tay, IGNITE’s CCO and CEO respectively. 

 


31 SENIOR MARKETERS.
54 MARKETING CASE STUDIES.
2 DAYS LIKE AN MBA IN MARKETING!

APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30 leaders in the Marketing industry who will put the presenter’s knowledge to the test in a unique Live Presentation environment.

Date: 6 & 7 July, 2017

Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.

Time: 8.30am – 6.00pm

To register, connect with Ruby on 0377262588, [email protected], or http://www.appies.com.my/files/Appies17_Conference-RegFORM.pdf

Event PDF: http://www.appies.com.my/files/Appies17_Conference.pdf


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
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