IGNITE KL wins over Desaru!

Themed Attractions Resorts & Hotels has appointed IGNITE Kuala Lumpur as its new creative agency-of-record for the Desaru Coast brand.

The selection of the FCB Group’s boutique agency comes as a result of a pitch exercise and will see IGNITE tasked with managing the brand. This is the Group’s 8th win of the year!

Located in the state of Johor, Desaru Coast is touted to be Malaysia’s most anticipated premium integrated destination resort comprising globally renowned hotels and resorts, two championship golf courses, a themed water park, a retail village and a conference centre.  

TAR&H’s Chief Commercial Officer Philip Whittaker commented, “We are looking forward to this partnership with IGNITE Kuala Lumpur and are confident that together, we can strategically position Desaru Coast as the brand that will elevate the tourism industry in Malaysia.”

 “Travel and tourism advertising is always a lot of fun. Launching Desaru Coast is a great opportunity to be part of something iconic that will change the landscape of tourism in Malaysia,” aded Ong Shi Ping and Shaun Tay, IGNITE’s CCO and CEO respectively. 

31 SENIOR MARKETERS.
54 MARKETING CASE STUDIES.
2 DAYS LIKE AN MBA IN MARKETING!

APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30 leaders in the Marketing industry who will put the presenter’s knowledge to the test in a unique Live Presentation environment.

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Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.

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