Posted on by Vishnu Devarajan
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A thunder of Dragons soared over KL tonight!
27 Oct
The 23rd Dragons of Asia and the 11th Dragons of Malaysia are wrapped and we can announce this year’s Winners in the most closely scored Programmes.
Both Programmes attracted the largest number of entries this year, buoyed by participation by the Pakistani Marketing Industry’s in the successful inaugural Dragons of Pakistan and the 2023 Dragons of Asia.
Malaysia continued the Country’s creative dominance in the Dragons of Asia this year with 15 Category Dragons, 7 Gold for: Ampersand Advisory, Edelman, FCB Shout (2), Kingdom Digital, and VMLY&R (2).
Dragons of Malaysia Gold Dragons were shared amongst: Ampersand Advisory (4), FCB Shout (3), VMLY&R (3), Astro (2), Kingdom Digital (2), M&C Saatchi (2), Edelman, Go Communications, Naga DDB Tribal and YooDo.
VMLY&R Malaysia with Wunderman Thompson Malaysia captured the 2023 Dragons of Asia Blue Dragon for their ‘Rezeki Dikongsi Bersama (Sharing Blessings Together)’ Campaign for the Kit Kat brand.
In the finale of this year’s Dragons of Asia, a Red Dragon was awarded to Essencemediacom India for their “Ariel. See the Signs, Share The Load” for Procter & Gamble India. The Agency was awarded another Red Dragon as the 2023 Agency of the Year.
The third Red Dragon was awarded to Brainchild Communications, part of the Publicis Groupe Pakistan as the 2023 Network of the Year.
Our thanks to this year’s Judging Panel, the largest we’ve ever recruited, spanning 25 Countries.
This year’s Dragons of Asia and Dragons of Malaysia, Winner Releases can be downloaded from: dragonsofasia.org
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
