Listen to this articleThe 23rd Dragons of Asia and the 11th Dragons of Malaysia are wrapped and we can announce this year’s Winners in the most closely scored Programmes.
Both Programmes attracted the largest number of entries this year, buoyed by participation by the Pakistani Marketing Industry’s in the successful inaugural Dragons of Pakistan and the 2023 Dragons of Asia.
Malaysia continued the Country’s creative dominance in the Dragons of Asia this year with 15 Category Dragons, 7 Gold for: Ampersand Advisory, Edelman, FCB Shout (2), Kingdom Digital, and VMLY&R (2).
Dragons of Malaysia Gold Dragons were shared amongst: Ampersand Advisory (4), FCB Shout (3), VMLY&R (3), Astro (2), Kingdom Digital (2), M&C Saatchi (2), Edelman, Go Communications, Naga DDB Tribal and YooDo.
VMLY&R Malaysia with Wunderman Thompson Malaysia captured the 2023 Dragons of Asia Blue Dragon for their ‘Rezeki Dikongsi Bersama (Sharing Blessings Together)’ Campaign for the Kit Kat brand.
In the finale of this year’s Dragons of Asia, a Red Dragon was awarded to Essencemediacom India for their “Ariel. See the Signs, Share The Load” for Procter & Gamble India. The Agency was awarded another Red Dragon as the 2023 Agency of the Year.
The third Red Dragon was awarded to Brainchild Communications, part of the Publicis Groupe Pakistan as the 2023 Network of the Year.
Our thanks to this year’s Judging Panel, the largest we’ve ever recruited, spanning 25 Countries.
This year’s Dragons of Asia and Dragons of Malaysia, Winner Releases can be downloaded from: dragonsofasia.org
Congratulations to this year’s Winners,
Mike Da Silva
Director: Dragons of Asia
Contact: [email protected]
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