How serious is Malaysia's brain drain?

Edward Ong spills 60 names who have left Malaysia 
It is no big secret that Malaysia’s creative talent are opting to leave the country in efforts of searching a better quality of life abroad.
In this issue of MARKETING, super sleuth Edward Ong spills sixty names that have left the country in the “gone but not forgotten” section.
We reveal to you the first twenty names…

1. Adam Miranda – Founder and Creative Director, Fishermen Integrated Singapore
2. Alex Lim – Executive Creative Director, Cheil Worldwide Singapore
3. Andrew Low – Executive Creative Director, Ogilvy Beijing
4. Andy Soong – Executive Creative Director, Dentsu Alpha, Vietnam
5. Boon Chuang – Freelance Creative Director, Shanghai
6. Boone Wong – Creative, Anomaly Shanghai
7. Brian Capel – CEO, Publicis ONE Indonesia
8. Cheok Boon Keng – Group Creative Director, 180China, Saatchi & Saatchi Shanghai
9. Chow Kok Keong – Executive Creative Director, Hakuhodo Indonesia
10. Christel Chong – Regional Art Director, Red Fuse Communications Hong Kong
11. Colin Pereira – Founder and Head of Creative, Fuse Singapore
12. Daniel Kee – Creative Director, MullenLowe Singapore
13. Danny Thong – Creative Director, Dentsu Myanmar
14. Desmond Ho – Creative Partner & Head of Tech, Tian Yu Kong Shanghai
15. Douglas Goh – Creative Group Head, TBWA\ Group Singapore
16. Eddie Azadi – Creative Director, Google APAC, Singapore
17. Edmund Choe – Executive Creative Director, TBWA Group\APAC, Singapore
18. Edwin Leong – Executive Creative Director, JWT Indonesia
19. Greg Yeo – Freelance Creative Director, Singapore
20. Hor Yew Pong – Creative Director, Cheil Worldwide Hong Kong

Curious to find out the other 40 more names that have left in the country? Click here.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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