How marketers can discover the power of music marketing this Saturday

Kartel and Rocketfuel presents 16 BARIS crew live at Publika!
When it comes to music, it will be honestly tough to find anyone alive who doesn’t enjoy music in some way or form.

Hip-hop which was introduced in the seventies is more than just a genre of music, it was a culture.

Now, the power of music has evolved and hip-hop culture is currently leading the trend in disrupting traditional mindsets, patterns and consumption habits!

Last December, Rocketfuel Entertainment and Kartel Records launched their very own Cypher show, aiming to showcase up-and-coming talents from Malaysia, Singapore and Indonesia.

Hosted by none other than Malaysian artist Joe Flizzow, Cypher shows are informal gatherings of rappers or beatboxers in order to jam musically together.

Since the launch of 16 BARIS, aspiring rappers have been posting videos of themselves online in hopes of getting invited to the show.

“16 BARIS has been a very successful collaboration between Rocketfuel Entertainment and Kartel. Kartel has been a key player bringing in the come ups of some of the rising rappers, artists and newcomers in Malaysia, such as SonaOne and Altimet.

This live concert will be the perfect opportunity for fans to meet their favourite artists in the music industry,” said Rocketfuel Admiral, Murali ‘Moots’ Marimuthu.

Now, the 16 BARIS crew will be performing live at The Bee, Publika on the 14 of April. The showcase will feature some of the brightest stars in the Malaysian music industry, from hip-hop extraordinaires Joe Flizzow and Altimet, to Balan Kashmir and many more.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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