Here’s how you can catch the expert roundtable discussion on AdTech

Ad Tech when optimally used should cover the entire delivery process, right from the content of your ad to the audience it will reach. Using data and analytics, AdTech can help businesses see the ‘bigger picture’ by allowing them to reach a more relevant audience, with a lesser budget. Hence, the key significance of understanding and using Ad Tech effectively lies in its cost-saving benefits.

Businesses that learn to take the digital resources they have at hand a step further and in-house their advertising, are more likely to see sustainable business growth.

Moderated by CMO of MDEC, Raymond Siva, the second part of Helping Entrepreneurs Win featured a conversation between the following experts: Head of Digital Solutions of Invictus Blue, Alex Hooi; Country Director of ADA Cambodia, Hubert Marchand and Regional Head of Country Marketing for Grab, Sulin Lau.

Catch the full video here by clicking on the image below:

The third and final session of the roundtable series wraps up today at 3pm with a discussion on brand safety. Join us for the conversation here.

Main photo by: Austin Distel on Unsplash

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene