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Here are your top 10 winners for the Experts’ Choice Awards Raya TVC 2021
14 Jun
Festive ad producers have delivered once again despite the challenges of yet another movement control order during the Raya season this year. Hence, MARKETING Magazine continued its tradition by organising the annual Experts’ Choice Awards Raya TVC 2021 edition, to help the industry decide which brand, agency and production house did it best this time around.
Our robust industry-wide survey this time recorded the highest votes so far at 4283 validated and unique voters. We weeded out those who tried to vote for their own work, either directly or through third party invested partners (nice try).
Our rankings are based purely on readers’ choices, and not on how many million YouTube views, etc.
The top 10 winners and 5 special mention winners, for the 2021 Experts Choice Awards Raya TVC 2021 edition, in no particular order, are:
Bank Rakyat – ‘Raya Tetap Raya‘
Agency: Bank Rakyat (In-house)
Production House: Enjit-Enjit Semut Sdn Bhd
Astro – ‘Singkap Sebalik Tingkap‘
Agency: Naga DDB Tribal
Production house: Directors Think Tank
Atlas Vending – ‘Magic Pantry‘
Agency: VMLY&R
Production House: Mastermind Group
MRCB – ‘Rendang Mak‘
Agency: MRCB (In-house)
Production House: MRCB (In-house)
Mistubishi Motors – ‘Mitsubishi Raya 2021 bersama Jihan Muse: IKAN BESAR‘
Agency: Cogent Ideas
Production house: Mastermind Group
Minyak Masak Alif – ‘Makan Bersama’
Agency: Symon Patryck Creative Sdn. Bhd.
Production house: Mastermind Group
KPJ Healthcare – ‘Sentiasa di ingatan kami‘
Production house: Light Up 7 Sdn Bhd
Tenaga Nasional Berhad – Hikmah Raya Aida
Agency: Entropia
Production House: Reservoir World Sdn Bhd
Petronas – ‘Syukur Raya’
Agency: Ensemble Worldwide
Production House: Reserve Tank
Julie’s Biscuit – ‘Ini Iklan Raya, Tau?‘
Agency: GOVT Singapore
Production House: Layar Lucida
Special mentions:
11. Prudential – ‘Bahagia Bersamamu‘
12. Etiqa – ‘Balik Tanjung Mana?’
13. Tune Talk – ‘Ini Raya Kita‘
14. Safi – ‘Safi Raya Kau Hijau‘
15. MAE (Maybank) – ‘MAE-mang Boleh Raya Dengan MAE By Maybank2u‘
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
