Helping Entrepreneurs Wins kicks-off tomorrow, SMEs encouraged to join

Helping Entrepreneurs Win is a virtual roundtable session that aims to help SMEs understand the different ways they can optimise their in-house marketing and advertising strategies with the use of technology. Happening at 3pm starting on 1 December to 3 December, the roundtable sessions are organised by MARKETING Magazine and powered by MDEC. 

The 3-part virtual event will delve into MarTech, AdTech and brand safety to provide SMEs with a holistic strategy to increase their revenue without having to invest in expensive resources. 

Broadcasted LIVE on MARKETING Magazine’s facebook page, each session will be moderated by the Chief Marketing Officer of MDEC, Raymond Siva and will include a 30-minute Q&A session for viewers to ask questions to the speakers and get answers directly. This event is designed specifically for SMEs as they plan their business strategy for the next year.

Here’s what tomorrow’s session will focus on:

Topic: Going digital means more than just automation: Part 1 – MarTech

Date & Time: 1 December 2020, 3 – 4pm

Speakers:

Serm Teck Choon (Former President, MDA & CEO, Antsomi)
Swathi Eashwer (Senior Digital Consultant, R3)
Bala Pomaleh (CEO, IPG Mediabrands)

Topic description:

MarTech is continuously growing as the most significant area of investment for marketing resources and programs. In 2018, MarTech ate up nearly a third of marketing budgets and although this trend continues in 2020, it also poses certain challenges.

MarTech’s upsurge of data and tools can be overwhelming for certain companies, making it difficult for them to keep their technology up-to-date and their staff up-to-speed on how best to utilize the tool. On top of that, finding the right talent can also be a pain point for some companies because while the technical marketing landscape requires technical skills, marketing still requires creativity, empathy, and humanity.

Due to these reasons and more, MarTech as a tool tends to be underutilized, meaning companies are wasting money by not fully leveraging on MarTech.

MDEC is determined to help companies understand these different pitfalls and navigate the use of MarTech as a vital tool needed to facilitate business’ growth.

Register now to be part of the conversation.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW