To celebrate the one year mark since our subscribers started receiving the weekly MARKETING Weekender, we are celebrating by taking over some Malaysians roads. Partnering with three Digital Out-Of-Home (DOOH) network owners, Prisma, Wow Media and Spectrum, the MARKETING Weekender can be spotted at various locations across Klang Valley.
DOOH has gained much traction around the world. For the Malaysian market, OOH/DOOH industry has overtaken PRINT(adex 2020) for the first time in decades.
According to the network owners, the collaboration between MARKETING weekender and Outdoor Advertising of Malaysia (OAAM) members signifies a new dawn where two totally different mediums can work hand in hand in achieving the same objectives.
“While we are able to reach out to the niche decision makers / marketers fraternity through MARKETING Weekender, the exposure on DOOH for MARKETING Weekender as an E-magazine are amplified to the millions of transient crowds on Klang Valley’s key road and highway networks,” the network owners said in joint statement. “Packed with highly captivating content from MARKETING Weekender, the ads are surely not to be missed by those travelling daily from home to work and we foresee more of such collaborations in the future as a means to stay relevant in the ever changing media landscape.”
Placed by locations such as LDP, SS2; LDP, Kelana Jaya; Sheraton Hotel, PJ; Jalan Tun Razak; MRR2, Desa Park; Sungai Besi Toll Plaza; NSE, Federal Highway and more, up to 18 meters tall, are quick flashes of some our best and most memorable Weekender covers from the past 11 months.
LDP, Kelana Jaya
Desa Park City
Jalan Tun Razak
Jalan Raja Laut
Jalan Tun Sambanthan
Jalan Kelang Lama
Taman Sri Rampai
Jalan Imbi / Dorsett
Jalan Hang Tuah
Jalan Raja Chulan / Wisma Genting
Jalan Sultan Ismail / Ritz Residence
Jalan Bukit Bintang / Pavilion
Jalan Universiti / Harapan
If appearing on one of these high-traffic locations is something you’d like to do, talk to us about a cover feature on our weekly MARKETING Weekender. Drop Jarrod an email at [email protected].