Posted on by Vishnu Devarajan
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Havas Malaysia Awarded Costa Coffee’s Integrated Mandate
01 Apr
Costa Coffee, the renowned British coffeehouse chain has awarded its integrated mandate to Havas Malaysia. Havas Malaysia’s proven expertise in social media, robust digital capabilities, and a well-defined strategic vision in creating an engaging consumer journey tailored for the Malaysian audience played a pivotal role in securing this significant win.
This achievement follows Havas Malaysia’s recent expansion of its client roster.
Under this mandate, Havas Malaysia will spearhead all marketing efforts for the brand, encompassing strategy, digital marketing, social media, creative, trade marketing, and in-store assets.
Costa Coffee was founded in London in 1971 and were the first coffee shop chain to introduce the Flat White in the UK. With their express machines, they revolutionized the industry by bringing coffee shop-quality beverages to convenience stores and roadsides across the UK.
Globally, they stand as the second-largest coffeehouse chain and the largest in the UK. In Malaysia, Costa Coffee has made a significant impact by introducing over 650 Costa Smart Cafes (self-serve machines) nationwide and establishing 14 Costa Coffee Stores in Klang Valley, KLIA, and Langkawi airports.
The brand now looks to expand further in Malaysia, not only by increasing its store locations but also by actively enhancing its brand equity in the Malaysian market.
Speaking about the appointment, Lim Ju Lee, Head of Marketing, Costa Coffee Malaysia shared, “We are excited with what 2024 will bring. Costa Coffee is a beloved brand among coffee enthusiasts, and we are dedicated to growing brand love by continuously listening to our customers.
The appointment of Havas will not only help us in that direction but also facilitate us to undertake an aggressive growth strategy to further strengthen our brand relevance locally while maintaining our international credentials. The passion of the Havas team was clearly visible through their ideas and their thinking, and we are delighted to welcome them as our agency partners to help lead this transition.”
Nizwani Shahar, CEO Havas Malaysia added, “This is an incredible exciting new business win for us at Havas Malaysia. Unlike other big network groups, we customize our Havas Village solution to fit the client’s business, a key differentiator that has convinced clients that we are the best agency for their brand.
Our partnership with Costa Coffee is the start of a meaningful journey to solidify their brand vision and reaffirm our brand promise to make a meaningful difference to brands, businesses and people. “
