Guess which paper has opted to go tabloid sized? The Malaysian Reserve

Effective July 1, The Malaysian Reserve will opt to go tabloid size from its current Berliner format.

Executive director Zb Othman said the new format would be more economical in terms of printing costs. “To better face the economic challenges, we have chosen to find savings in printing, instead of cutting costs in our content generation model. We have chosen content over format.

“The smaller format is more cost-effective in print and handier to read, but it is also motivated by a desire to make sure that the saving in printing would be fully directed in serving you quality independent journalism that our readers have learned to expect from us.”

“Our new-look newspaper will offer some surprises to our long-term readers but we like to think it is the same quality newspaper-only smaller.

“In making our changes, we have worked hard to ensure that loyal readers won’t get lost, while at the same time attract new friends. The work is hard but it needs doing.”


MARKETING Magazine is not responsible for the content of external sites.




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene