GrowthOps Asia powers up creative and performance

GrowthOps Asia has elevated its Creative and Performance teams with key appointments and promotions.

Adzam Bahrin, Regional Creative Director for GrowthOps, says, “These promotions and key hires show we’re moving forward with strong and experienced individuals who will help us deliver unforgettable work for our clients.”

On the creative front….

Chee Heng Look has been promoted to Associate Creative Director. He has more than eleven years of experience with GrowthOps to the new role.

Sann Dee Ng has been promoted to Creative Group Head, in recognition for her outstanding work on the Grab and Telekom Malaysia accounts, work that attained a Silver EFFIE in Malaysia.

Thomas Chiew and Belinda Hon are new to the agency and join as new Creative Group Heads, bringing extensive experience from high-profile campaigns at other prominent agencies.

Chris Greenough, GrowthOps GM of Malaysia and Regional Head of Creative Services adds, “We have been successful at attracting talent from larger network agencies with more traditional backgrounds and integrating them into our digital-first mindset. This ensures we have the capabilities to execute large 360 campaigns while maintaining our digital-first agility and thinking.”

Strengthening Performance Marketing….

Aiman Musbri is now Head of Paid Media, Brandon Yap is Programmatic Media Lead while both Namrata Kadam and Himanshu Patel have advanced to Associate Director and Manager of the SEO team respectively.

Shaad Hamid, Regional Head of Performance and General Manager of Singapore, comments, “As we expand our team and services, our focus remains on aligning our structure with the unique strengths and expertise that our people bring to the table. By prioritising technology, talent development, and team dynamics, we ensure that our growth not only reflects our evolving capabilities but also positions us to consistently exceed client expectations across all digital media channels.”

Gillian Lim and Nicole Wong have also been promoted to Senior Account Executive roles and the new hires include Nailul Aini as Senior Account Director and Nicklaus Lam as Account Director. Both bring large agency experience managing major accounts like Axiata and Abbott.

“Retention of our best people has always been critical in allowing us to be the partner of choice for our clients. The people-first approach gives us the ability to bring our deep experience to engagements, which is a key competitive differentiator when we go to market,” says Tng Boon Keong, GrowthOps’ Head of Consulting.