(Marketingmagazine.com.my) – This Chinese New Year, People ‘n Rich Holdings Sdn Bhd went bananas in wishing their clients.
Instead of sending conventional oranges like everyone else, the agency sent bananas instead to usher in the Year of the Monkey.
In fact, they got hold of master artists to monkey around traditional festive greetings with their art and sent the hand-crafted banana art masterpieces to their clients.
The masters consisted of famous artists, each with their own artistic discipline – from painters to sculptors, scribblers to doodlers and tattooists to calligraphers.
In fact, the traditional festive greetings were given a creative twist, relevant to the Year of the Monkey. Since it was a perishable idea, the entire exercise was documented in a video that went viral.
VIEW THE VIRAL VIDEO HERE:
Creative Director: Yim Mei Choo
Associate Creative Director: Hor Wing Kit
Art Directors: Rei Pash, Kevin Quah
Copywriter: Tan Jit Seng
Film Director: Nick Lazaroo
Producer: Di’anne Phang, Evelyn Soo
Audio House: Super Red
Studio: Picture This!
Photographers: Lee Yien Song, Jacky Tan Boon Jian
Master Artists: Vince Low, Queenie Chow, Fero, Lee Peng Chun, Iam May, Chin Yew.