Going Bananas in The YEAR OF THE MONKEY

Banana thumb


(Marketingmagazine.com.my) – This Chinese New Year, People ‘n Rich Holdings Sdn Bhd went bananas in wishing their clients.

Instead of sending conventional oranges like everyone else, the agency sent bananas instead to usher in the Year of the Monkey.

In fact, they got hold of master artists to monkey around traditional festive greetings with their art and sent the hand-crafted banana art masterpieces to their clients.

The masters consisted of famous artists, each with their own artistic discipline – from painters to sculptors, scribblers to doodlers and tattooists to calligraphers.

In fact, the traditional festive greetings were given a creative twist, relevant to the Year of the Monkey. Since it was a perishable idea, the entire exercise was documented in a video that went viral.


Creative Director: Yim Mei Choo

Associate Creative Director: Hor Wing Kit

Art Directors: Rei Pash, Kevin Quah

Copywriter: Tan Jit Seng

Film Director: Nick Lazaroo

Producer: Di’anne Phang, Evelyn Soo

Audio House: Super Red

Studio: Picture This!

Photographers: Lee Yien Song, Jacky Tan Boon Jian

Master Artists: Vince Low, Queenie Chow, Fero, Lee Peng Chun, Iam May, Chin Yew.

MARKETING Magazine is not responsible for the content of external sites.

The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….

The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry. 

Download Event PDF
Register Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene