Geometry rules at 2019 Dragons - MARKETING Magazine Asia

Geometry rules at 2019 Dragons

Geometry Malaysia is the real Red Dragon 2019

At the recent 2019 Dragons of Asia awards, Geometry won Network of the Year for the fourth year in a row. The network was also awarded Best Campaigns by Country for Australia, India, Japan, Malaysia, Korea,

Taiwan and Vietnam. The Dragons of Asia, started in 2000, has been the platform for the recognition of the best in results-driven marketing communications by agencies and clients across APAC. Its Network of the Year Award was conceived in 2016 and ever since has been awarded to Geometry.

Of the gold winners, Geometry Malaysia’s CIMB Bank campaign titled ‘Sound of a Nation’ was one of the stand-outs. By designing a unique facial recognition algorithm software, the team produced unique musical melodies. These melodies were then weaved together into a symphony with the guidance of an all-star musical team, a fitting tribute to celebrate the unity of Malaysia’s diverse ethnicities during Malaysia Day.

With this campaign spearheading the agency’s roster of work this year, Geometry Malaysia also won the Red Dragon for the Agency of the Year title.

The Dragons of Asia recognises not just creativity, but also measurable and meaningful results, Geometry’s APAC CEO, Diana Cawley said.

“Winning Network of the Year for 4 years running is therefore a great testament to the quality of our work. I am really proud of this and want to share the honour with everyone involved at Geometry as well as our clients.” said Mike Da Silva, Director, Dragons of Asia.

With the highest number of new agency entrants and more multi Dragon-winning agencies returning, the 2019 Dragons of Asia and the Dragons of Malaysia can be summarised by groundbreaking executions, world class use of new digital technology and solid, client-pleasing, measurable results.

The closeness of the Judges scoring this year reflected the higher number of campaigns which simply could not be separated, making Geometry’s wins right across APAC, even more outstanding.

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