We all know about the theory of how vampires spontaneously combust when exposed to sunlight, so Fox stays true to the mantra by creating a teaser campaign that does exactly that.
With its creative agency, BETC/Havas, the ‘vampire posters’ were created to promote the upcoming television series, The Passage.
A special paint is mixed together with potassium permanganate and sulfuric acid before being smeared on the visuals, which are then housed in a transparent box and placed on the streets of São Paulo.
The only chance anyone will get to view these posters will be at night, because at the crack of dawn, they will just go up in flames.
Source: Design Taxi