Focus Film Media and Ogilvy Join Forces to Combat IP Theft with ‘Piracy Blockr’

Illegal cam recordings cost the film and entertainment industry billions of dollars in losses each year, but so far no attempts to curb the problem, from scare tactic campaigns to increased theatre personnel, have made a significant dent in this illegal industry.

Ogilvy has joined with Focus Film Media, part of Focus Media Group, to develop a new way to combat piracy, right at the source.

The ‘Piracy Blockr,’ inspired by age-old technology found in TV remote controls and other electronic gadgets, uses infrared light to create a watermark on any illegally filmed footage, rendering it useless to sell, while having no effect on the other theatre patrons’ experience of the film.

“Originality is the soul of the film industry and the foundation from which it thrives upon; it is our job to protect this originality,” said Jason Jiang, Founder and Chairman of Focus Media Group.

“We are delighted to have gone beyond a conventional approach and develop the ‘Piracy Blockr,’ which allows us to address the problem in a discreet but effective way, ensuring that the film industry is protected for years to come.”

“Being a part of the creative industry, we are honored to have the opportunity to provide a solution with true value – combining our expertise with technology, helping to tackle this issue.” added Wei Fei, Group Executive Creative Director of Ogilvy Shanghai.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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