FIVE petrol station opens in Malaysia

FIVE Petroleum Malaysia Sdn Bhd, a newly licensed and homegrown petrol company in Malaysia has officially launched, and its first station is opening in March, 2020 at Kalumpang, Selangor.

Petronas is its fuel supplier, and the company is run by the same team that built Seng Group. Established in 1971, the Seng Group has been a leader in the petrol retail business for nearly five decades. It supplies and manages distribution services to petrol station operators, including the construction of new stations.

FIVE aims to revolutionize Malaysia’s petroleum retail market by offering smaller and easier station set-ups for new entrepreneurs. This lowers the entry requirements for would-be petrol station operators.

It also means stations can be opened in more remote areas, bringing much-needed fuel supply to more accessible locations. FIVE petrol stations will feature a new mobile application that will enable cashless payment. The company also plans to integrate partnerships, rewards and loyalty features into the mobile application.

Such partnerships will play an integral role in their petrol station convenience stores dubbed Woo! Mart and also feed into FIVE’s soon-to-be-announced, consumer loyalty programme.

Datuk Juhari Abdul chani, Chairman of FIVE said, “FIVE is a unified energy company that aims to meet Malaysia’s growing demand for fuel in ways that are economically, environmentally, and socially responsible. We also want to help Malaysia reach its next milestone in development.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene