(Marketingmagazine.com.my) – FINDIT, Malaysia’s first and only integrated platform for search across local businesses, deals, classifieds and soon to be launched marketplace has now rebranded itself to AskMe, in line with its flagship platform ASKME India.
This location-based app having only been in Malaysia for a year has redefined the way Malaysian consumers search for information about local businesses and how consumers connect with them.
With the aim of effectively bringing together consumers and businesses in an integrated, easy-to-use mobile platform, AskMe (previously known as FindIt) gives people access to information in order to locate even the most obscure products or services within their vicinity.
With the added convenience of maps and directional tools, consumers can also easily locate these places even if they are not familiar with the area.
“We started our operations in Malaysia in March last year under the brand name FindIt.
“Having achieved an impeccable success rate we have made a strategic decision to align our brand across markets by changing our name to AskMe. This signifies more than just a name change; this is a game change.
“We stepped back and listened to the people we serve, who they are and what they need. Our brand today is about meeting our customers wherever they are in the world, and helping them navigate their needs be it an SME or consumer, with one brand name throughout the region,” said Manav Sethi, Group Chief Marketing Officer & Head Digital Platforms.
Since it was introduced in early 2015, the platform has listed over 0.5M businesses across Malaysia in over 3000 categories across 450 cities.
The success rate has enabled various SME’s to reach out and connect with its audience through the apps across IOS & Android.
With a rapid and aggressive expansion plan in the pipeline, AskMe Malaysia is geared to further develop the e-commerce and m-commerce space with the introduction of it Marketplace in the next few months.
It has already launched premium advertising packages for B2B SMEs to reach out entire Malaysia market.
“Our mission is to provide Malaysian consumers with a better way to search for information, and give them greater access to products and services that they need and want.
While consumers benefit from the availability of hyper-local information 24/7, AskMe’s unique platform also helps Malaysian entrepreneurs and companies grow their businesses by connecting them to consumers who are looking for the products and services they offer,” added Manav Sethi, Head of Marketing and Products, FINDIT Services Sdn Bhd.
With mobile penetration in Malaysia reaching 136% in 2015, the growth of connected devices has paved the way for a positive increase in the mobile commerce sector with at least 47% of Malaysians using their smartphones to shop online.
This sector is expected to escalate further in the near future and with AskMe’s impressive track record in India as the leading online search platform and one of the largest digital SME marketplaces, the brand is geared on further elevating the m-commerce segment in Malaysia.
Enter the prestigious APPIES Malaysia Marketing Awards today!
Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.
Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:
1. Consumer Durables
2. Consumer Services
3. Food and Beverage
4. Non-food FMCG
5. Business Services
6. Government, Cultural, Social and Environmental campaigns.
Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?
Download details and your Entry Kit here:
Closing Date: 31 March, 2016
All entries are to be submitted to email@example.com via file transfer protocol.