(Marketingmagazine.com.my) – Cheyney Robinson, joins Isobar in April, as Chief Experience Officer, EMEA and Asia Pacific.
Robinson joins Isobar, part of the Dentsu Aegis Network, from IBM Interactive Experience, where she held the post of Chief Creative Officer, Europe. She will continue to be based in London and report to Jean Lin, Global CEO of Isobar.
Robinson’s remit is to lead and further evolve the agency’s experience and service design offering across EMEA and Asia Pacific, while joining Isobar’s leadership in driving its global brand commerce strategy and design thinking.
Robinson will also join Isobar’s Global Creative Excellence Council, contributing to further elevate the agency’s creative output.
The appointment of Robinson adds further firepower to Isobar’s senior management talent in the strategic design area including the recent appointment of Rod Farmer as Strategic Design Director in Isobar Asia Pacific.
In the newly published Forrester Wave Digital Experience Provider report in 2015, Isobar is ranked as one of the top two global leaders.
Robinson brings high calibre experience to Isobar, having held Creative Director roles at SapientNitro and Razorfish.
She is an expert in the creation of user-centric experiences that are insight-driven, relevant and differentiated.
She is skilled in creating future-state experiences, multi-channel enablement and omni-channel strategy.
Robinson’s client experience is across a panoply of creative and strategic engagements spanning international fashion, luxury, automotive and retail brands.
Jean Lin, Isobar Global CEO, commented: “Connecting powerful narrative with world-class customer experience is one key factor for brands to succeed in today’s omni-channel world. We are committed to helping our clients in unleashing the power of digital and transfigure complexity into sophisticated, elegant and meaningful user experiences. We are excited to welcome Cheyney to Isobar.”
Cheyney Robinson, Isobar Chief Experience Officer, EMEA and Asia Pacific, commented: “I am delighted to join Isobar as Chief Experience Officer in a phenomenal role that connects brand creative and customer experience. Isobar has a relentless focus on innovation and delivering ‘Ideas Without Limits’. They are taking bold steps to lead the next generation of experience and service design. I look forward to bringing that vision to life.”
Enter the prestigious APPIES Malaysia Marketing Awards today!
Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.
Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:
1. Consumer Durables
2. Consumer Services
3. Food and Beverage
4. Non-food FMCG
5. Business Services
6. Government, Cultural, Social and Environmental campaigns.
Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?
Download details and your Entry Kit here:
Closing Date: 31 March, 2016
All entries are to be submitted to [email protected] via file transfer protocol.