Female creatives take centre stage

See it be it


(Marketingmagazine.com.my) – See It Be It, the Cannes Lions initiative to support and develop the industry’s underrepresentation of female creatives, has today announced the 2016 cohort.

The group of high-potential women, who were chosen from over 500 applications and represent a diverse range of global talent, includes:

Marta Fraczek, Senior Copywriter, Saatchi & Saatchi /Interactive Solutions, Poland
Lauren Smith, Associate Creative Director, TBWA\Media Arts Lab, USA

Lucy-Anne Ronayne, Creative Director, Havas London, UK 
Atiya Zaidi, Executive Creative Director, Ogilvy & Mather Karachi, Pakistan 
Ulrika Plotniece, Creative Director, DDB, Latvia 
Katherine O’Brien, Associate Creative Director, Code & Theory, USA 
Knox Balbastro, Regional Associate Creative Director, DigitasLBi, Singapore 
Scarlett Montanaro, Art Director, AnalogFolk, UK 
Diana Triana, Creative Director, J. Walter Thompson, Colombia
Natasha Romariz Maasri, Associate Creative Director, Ogilvy & Mather, Brazil 
Marina Cuesta, Associate Creative Director Dieste, USA
Krystle Mullin, Senior Writer, FCB/SIX, Canada 
Carrie Dunn, Writer, 72andSunny, USA 
Miruna Macri, Art Director, MRM/McCann, Romania 
Jade Tomlin, Creative Group Head, Hugo & Cat, UK

The group will be brought to Cannes Lions as special guests of the Festival, with airfares and accommodation provided. The See It Be It programme this year features curated mainstage seminars, behind-the-scenes jury room access, specially-designed workshops with awarded senior creatives, one-to-one mentoring from a raft of the most respected, inspiring industry leaders and exclusive networking opportunities.

The inaugural See It Be It Ambassador, Sarah Watson, Global Chief Strategy Officer of BBH, was actively involved in recruitment of participants and will now guide them during the Festival.

“Access and exposure are a huge part of the path to leadership. If you can’t ‘see’ the sort of leader that you might become, then the less likely you are to ‘be’ it,”

“The lack of female creative leadership is widely acknowledged, so it’s now about the speed of action and change. The See It Be It Class of 2016 may be small in number, but with the power of the very best of Cannes Lions behind them, their impact will reverberate around the world.” Sarah shared.

See It Be It was launched in 2014, as a response to industry gender imbalance. Fewer women than men are joining creative ranks and even less will climb the ladder. Worldwide, it’s estimated that only 25% of agency creatives are female and just 3% reach Creative Director level.

The programme is a proven career-accelerator and is now focused on increasing impact by ensuring participants also pass on the benefits of their experience as they progress and continue to advocate for industry gender equality. With this in mind, 2014 See It Be It Alumni, Cheyney Robinson, the recently appointed Chief Experience Officer of Isobar EMEA/APAC, is returning to the Festival this year to mentor the group.

See It Be It offered the single most powerful dimension (once missing) in my career – a shared mission with a rising global network of incredibly inspired, talented women – who together, can accomplish any task set forth,” said Ms Robinson. “This, with access to the very best of what Cannes can offer, will open doors, shatter glass ceilings of bias and inequity and offer new and exciting futures for this year’s very worthy group of creative women.”

To find our more on this year’s See It Be It participants and programme, visit www.canneslions.com/seeitbeit 


WIN the Content Marketing game

For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.

Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.

Speakers with digital domain expertise:

• Hando Sinisalu CEO at Best Marketing International
• Xaviera Ringeling, CEO at ContentChefs
• Mathias Ihle, Founder & CEO at Makai Europe
• Bikram Vaskar Gangopadhyay, CEO at ibs – Interface Business Solutions

Unique case-study based learning, as our team monitors over 200 digital marketing award shows across
the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:

 Market Background
 The Challenge
 The Brief
 Creative/Media solution
 Results
 Key Takeaways
 Opinions/Discussion

Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm

Book your seats early: call Ruby on 03-77262588 or email [email protected]

Details: http://best-marketing.eu/events/my

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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