(Marketingmagazine.com.my) – By Malati Siniah
Saki Goh, former marketing director at L’Oréal is now heading up the marketing division at GCH Retail, a subsidiary of Dairy Farm International Holdings Limited.
As the marketing director at GCH Retail Saki will be in charge of the company’s four key brands Giant, Cold Storage, Mercato and Jason’s Food Hall, which covers the mass to super premium market segmentation.
An experienced marketing professional with over 10 years of experience in the FMCG industry, prior to L’Oréal Saki has held senior leadership roles at global companies including Unilever and Johnson & Johnson
In her new role, she will be overseeing the entire marketing function for the group, from brand positioning, consumer insights, media, digital, loyalty program, trade and promotional activities.
Saki will be reporting to Dato Tim Ashdown, GCH Retail’s Regional Director for Malaysia and Brunei.
Sharing her thoughts with MARKETING on moving from cosmetics to retail, Saki shared that she was looking forward to being in the forefront of action being able to serve over 2 million of Malaysian shoppers in their stores every week.
Saki added that she will now be able to fully discover the consumer’s current needs and get an overview of future trends in every segment.
WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu CEO at Best Marketing International
• Xaviera Ringeling, CEO at ContentChefs
• Mathias Ihle, Founder & CEO at Makai Europe
• Bikram Vaskar Gangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across
the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm
Book your seats early: call Ruby on 03-77262588 or email [email protected]
This event is HRDF-Claimable!
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