Fancy a nasi lemak smoothie and a caramel-chili doughnut?

April 3, 2018

4 Brilliant April Fool’s Day Marketing Campaigns 2018

Companies have always taken advantage of April’s Fools to bring out a chuckle or two in every consumer. In Malaysia, brands have always tried to incorporate some form of food localisation like “nasi lemak” or “durian” into their April Fool’s product.
Below are just a few of the hilarious marketing campaigns by brands in Malaysia.
 1. BOOST 
Malaysians have already been introduced to the existence of the “nasi lemak cake”.
But “nasi lemak smoothie” really takes the cake. Fruit juice chain Boost Juice Bars concocted a curious new drink that will cure your “nasi lemak” cravings: the Nasi Lemak Smoothie.
Boost announced the new offering on Facebook on Saturday, March 31 with the statement “We know you love Nasi Lemak so here it is, introducing the Nasi Lemak Smoothie,” it said in a post accompanied by a photo of a cup of a pastel green ice-blended drink. Boost Juice Bars added that the smoothie is made with freshly juiced cucumber, spinach, cooked rice, chilli flakes, coconut water, coconut milk, sorbet, and ice.
The concoction was said to be available on April 1, which happens to be April Fool’s Day.

2. Jobbie Nut Butter 

Malaysia’s handmade peanut butter, Jobbie Nut Butter slid in a good April Fool’s buy 1 free 1 deal with a statement that they were “closing down”. Look closer to the white paper on the sofa that said April Fool’s.

3. Krispy Kreme

On March 30, Krispy Kreme teased its consumers with the company apparently releasing a new flavour on 1 April which looked like caramel and chili flakes on their signature donut. True enough, the C2 (caramel + chili) donut turned out to be an April Fool’s Joke.

4. myBurgerLab 

myBurgerlab joined in the fun by citing that “In fact, swing by this Easter, and ask for a free additional egg in your burger for any burger which doesn’t already have an egg in it for today only.”

appies judges
Find out what your competitors are up to at APPIES Malaysia!
APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30  leaders in the marketing industry who will put the presenters’ knowledge to the test in a unique Live Presentation environment.
Date: 16 & 17 April, 2018
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
Time: 8.30am – 6.00pm
To register, connect with Ruby on 037726 2588,
For more information of APPIES Malaysia 2018, download the PDF here!


The APPIES Malaysia Marketing Awards 2019 open for submission!

APPIES is an annual festival of the best marketing ideas in Malaysia and Asia. Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals.

Click here to find out more:

Click here to submit an entry:

Click here to download entry kit pdf:

Entry Fee:
RM 1000 + 6% SST per campaignDeadline for entry submission:
31st March 2019

The Appies Malaysia 2-days Festival:
25th & 26th April 2019 at Eastin Hotel, Petaling Jaya.

For assistance
call Amira/Ruby 03 7725 2588 or
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