Fancy a nasi lemak smoothie and a caramel-chili doughnut?

4 Brilliant April Fool’s Day Marketing Campaigns 2018

Companies have always taken advantage of April’s Fools to bring out a chuckle or two in every consumer. In Malaysia, brands have always tried to incorporate some form of food localisation like “nasi lemak” or “durian” into their April Fool’s product.
Below are just a few of the hilarious marketing campaigns by brands in Malaysia.
 1. BOOST 
Malaysians have already been introduced to the existence of the “nasi lemak cake”.
But “nasi lemak smoothie” really takes the cake. Fruit juice chain Boost Juice Bars concocted a curious new drink that will cure your “nasi lemak” cravings: the Nasi Lemak Smoothie.
Boost announced the new offering on Facebook on Saturday, March 31 with the statement “We know you love Nasi Lemak so here it is, introducing the Nasi Lemak Smoothie,” it said in a post accompanied by a photo of a cup of a pastel green ice-blended drink. Boost Juice Bars added that the smoothie is made with freshly juiced cucumber, spinach, cooked rice, chilli flakes, coconut water, coconut milk, sorbet, and ice.
The concoction was said to be available on April 1, which happens to be April Fool’s Day.

2. Jobbie Nut Butter 

Malaysia’s handmade peanut butter, Jobbie Nut Butter slid in a good April Fool’s buy 1 free 1 deal with a statement that they were “closing down”. Look closer to the white paper on the sofa that said April Fool’s.

3. Krispy Kreme

On March 30, Krispy Kreme teased its consumers with the company apparently releasing a new flavour on 1 April which looked like caramel and chili flakes on their signature donut. True enough, the C2 (caramel + chili) donut turned out to be an April Fool’s Joke.

4. myBurgerLab 

myBurgerlab joined in the fun by citing that “In fact, swing by this Easter, and ask for a free additional egg in your burger for any burger which doesn’t already have an egg in it for today only.”

appies judges
Find out what your competitors are up to at APPIES Malaysia!
APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30  leaders in the marketing industry who will put the presenters’ knowledge to the test in a unique Live Presentation environment.
Date: 16 & 17 April, 2018
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
Time: 8.30am – 6.00pm
To register, connect with Ruby on 037726 2588, [email protected]
For more information of APPIES Malaysia 2018, download the PDF here!

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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