Astro shows resilience in FY18

Astro’s PATAMI sees a 24% increase
Astro Malaysia Holdings Berhad has shown resilience with its Profit after Tax and Minority Interest showing a 24 percent year-on-year increase to RM 771 million for its financial year ending 31 January 2018.
Astro has stated that this increase is due to higher Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) and forex gains.
The company also stated that the total customer growth upped by 7 percent year to year to 5.5 million and an increase in TV household reach from 71 percent to 75 percent, primarily driven by NJOI.
“Astro GO and NJOI Now apps are providing customers content mobility. As a result, Astro GO registered users increased by 45% y-o-y to 1.6mn; with active viewers watching an average 247 minutes of content weekly. This gives us the ability to optimally market and monetise innovative products and services personalised for households, individual customer personas and advertisers,” said Dato’ Rohana Rozhan, Group Chief Executive Officer of Astro.
Astro’s commerce arm, Go Shop grew a revenue of 11% to 290 million and saw its registered customers increase by 38 percent year-on-year to 1.3 million in Malaysia and Singapore. Go Shop’s innovative’s program formats such as live demo shows by celebrities and short-form digital content appeal to more audience segments.
“In a challenging business environment, Astro continues to deliver profits growth and strong cashflow generation. The Board is pleased to declare a fourth interim dividend of 3 sen per share and to recommend for shareholders’ approval a final dividend of 0.5 sen per share,” said Tun Zaki Azmi, Chairman of Astro.
The total Malaysia’s Adex declined by 8% y-o-y from RM4.9bn to RM4.5bn. Despite this, Astro’s total Adex however, registered a 2% growth y-o-y from RM705mn to RM722mn.

Find out what your competitors are up to at APPIES Malaysia!
32 SENIOR MARKETERS.
56 MARKETING CASE STUDIES.
2 DAYS LIKE AN MBA IN MARKETING!
APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30  leaders in the marketing industry who will put the presenters’ knowledge to the test in a unique Live Presentation environment.
Date: 16 & 17 April, 2018
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
Time: 8.30am – 6.00pm
To register, connect with Ruby on 037726 2588, [email protected]
For more information of APPIES Malaysia 2018, download the PDF here!

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW