Entropia Sentient Taps Alexander Timashov as chief data scientist

Entropia Sentient – the data and consulting division of Entropia has, in the latest extension to its leadership line-up, hired Alex Timashov to steer its Data science play.

In his new role, Alex will be focusing on helping clients convert data into insights, growth and margins using cutting-edge models and techniques.

He will be reporting to Sourabh Agarwal, Partner, Entropia, who leads Entropia Sentient. Sentient provides end-to-end data to demand services including advance analytics, data consulting, business insights (BI) and data engineering.

Last year it launched its proprietary journey mapping tool – Elon, that provides a unified cross-journey view for keener insights into motivations and purchase propensity.

Timashov comes with nearly a decade of experience in data-driven business transformation across Russia, US and Asia covering Fintech, trading and E-commerce.

In his last role, he was leading data science projects at Omnilytics, an E-commerce Market Intelligence company, building Machine Learning models. He also served as CEO of MC Doverie, designing cutting edge trading robots.

“Data is the new margin. The secret to sustainable margins lies in effective harnessing of the ecosystem of data that businesses and customers live in today,” said Prashant Kumar, Founder and Senior Partner, Entropia.

“Being able to know something useful but not obvious is key to activating a creative and differentiated proposition. This is where Alex comes in. He can see more than meets the eye,” he added.

Sourabh Agarwal, the chief of Entropia Sentient commented, “Alex’ role reflects our commitment to peeling the deeper layers of customer behavior, where big hitter opportunities in designing new experience, product proposition, pricing and communication may lie. We welcome Alex.”

Commenting on his appointment, Timashov said, “Sentient is refreshingly different from many data consultancies today in the way it is whole brain and it tailors practical solutions. Every data hides a story looking for someone to craft it artfully. I am excited to lead that datacraft.”


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene