Entropia appoints April Toh as Head of Account Management

April Toh to take on the role of Head of Account Management at Entropia

Entropia has appointed April Toh (picture) as the Head of Account Management, expanding its leadership line-up. In her new role, April will be responsible for leading the Account Management of the Integrated services across the clients of Entropia Noir.
April has a decade of experience in creative agencies across Saatchi & Saatchi, Ogilvy, Lowe & Partners and most recent at Leo Burnett, where she was the Group Account Director Heading Maxis and Hotlink. April has strong integrated skills across digital, social, ATL and branding, leading vast portfolio of brands like Nestle, Guinness, Tiger, Unilever, F&N and more, apart from Maxis and Hotlink, in her career.

Her recent successes include winning a string of effectiveness awards for Maxis and Hotlink at the Effies, Appies and Mobex awards amongst the many others.
“April is one of those exceptional people who have the passion, flair and a deep understanding of where the communication space is heading. She has displayed a truly integrated thinking in her craft throughout her career and we believe that Entropia is a place for her to take it to the next level,” said Ramakrishnan CN, Partner at Entropia.
Entropia Noir is an Integrated full stack division of Entropia and is built for brands that are challengers in their category. Offering full service Integrated capability across Media, Creative, CRM, Digital, Social, Analytics, Automation and Platform development.
“We are very excited to have her on board our leadership team and working with our strategists, programmatic planners, data scientists, platform experts and experience designers to enhance the product advantage, and business effectiveness for our clients,” Rama added.
“Integration is every agency’s agenda today. But to do that well, there are walls to break and conventional protocols to fix. And that’s the exact reason why I believe that Entropia has got what it takes, there are no boundaries to begin with and norms are being rewritten every day,” said April
“While we strive to build great brands for our clients, it’s crucial to let your hair down, make bets on crazy, unconventional ideas and make work we’re proud of,” she added.

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* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
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Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
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