Dulux and Nala Designs Collaborate for a Colourful Raya Celebration

Dulux and Nala Designs take a fun spin with mural-painting workshop


Colours undoubtedly add a splash of colour and excitement to celebrations, which is why Dulux – the leading decorative paint brand of AkzoNobel – and Nala Designs have collaborated to inject colours into the Raya celebrations by hosting a mural and tote bag-painting workshop.
Led by the founder of Nala Designs, Lisette Scheers, the workshop was held at Nala Muse in Bangsar Village II and gave attendees a glimpse into the intricacies of creating works of art that is rich in culture.
The mural-painting workshop is organised to further showcase the dynamism and innovation of Dulux paints following the completion of the wall murals at Nala Muse which received positive feedback from shoppers. The murals were all created using both Dulux EasyClean Plus and Dulux Ambiance Special Effects series of paints.

Dulux EasyClean Plus paints come with KidProof Technology that repels stains, making cleaning easier and locking in colours for more vibrant walls, while the Dulux Ambiance Special Effects series range can be personalised to create something unique and special. This combination is ideal for creating one-of-a-kind murals that can stand the test of time.
“Dulux is a strong advocate of the power of colours. We believe that colours can transform entire communities and influence how we perceive the world around us. To that end, we would like to take this opportunity to renew our commitment in continually inspiring people with colours,” said Indra Laban, General Manager of AkzoNobel Decorative Paints Malaysia.

“This collaboration with Nala Designs is a sensible one because they are passionate about creating Malaysian-inspired artwork that is vibrant and eye-catching, but more importantly capable of inspiring individuals. This is parallel to what Dulux advocates. In addition, this collaboration is a platform for us to deliver on our promise of producing and delivering consistently accurate coloured paints and coatings to offer customers a dependable application experience.”

Scheers said: “Colours play an important role in our daily lives, and a great way to make use of colours is to paint, regardless of the canvas. However, painting is somewhat underappreciated today because many think of it is time-consuming and frankly inconsequential. To change this mindset, we have collaborated with Dulux to showcase the power of colours through the painting of walls – not only is this the most impactful way, it’s also one of the most affordable. It’s impactful in the sense that colours can change the way the space you live in looks like, especially when you begin playing around with textures. The colour of your walls can also affect your mood!
“To us, colour is everything and that’s one way we try to distinguish ourselves in the creative industry – by creating products that not only sport eye-catching designs, but showcase our passion for colour.”


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene