Do you want to know how to decode the future?

Decode the future on the 13th August 2018!

Okay no surprise, digital has snowballed into a whole new realm of complexity, variety and technological advances.

While understandably extremely exciting, you need a brand new paradigm to fully leverage the marketing of the future.

If that’s you, then Decoding the Future is the most important workshop you’ll ever attend.

Workshop? Yes, you heard me right. And it will be taught by none other than international thought leader in the realm of digital marketing, Kenneth Yu.

The man is often regarded as the Sherlock Holmes of Marketing, Kenneth who is the founder and CEO of SpurPress, a full-service end-to-end boutique marketing agency and consultancy has solved the marketing mysteries of more than 352 clients from over a dozen countries, including Fujitsu, McDonald’s, Maxis, DiGi, OCBC, the Star and other giants.

Kenneth’s “Decoding the Future” workshop aims to highlight new mind-blowing developments while providing a framework on how to use them to explode your campaign result. 

What will you discover in this workshop?

  • Storytelling in the ADHD world. How to tell brand narratives that ATTRACT attention in the age of
  • The Purpose of Purpose Marketing. Tech has now enabled the ability to target the highest level
    in Maslow’s Hierarchy of Needs. Here’s how.
  • Context is the New Concept. All the new breakthroughs in the ever-evolving realm of contextual
  • Participation Propaganda. How to crowdsource your way to massive viral success without
    losing the essence of your brand message.
  • Marketing Automation 2.0. Current solutions have been email driven, but a multi-channel
    multi-touchpoint ecosystem-focused answer is now on the way.
  • ICQ reloaded. Messaging apps are going to explode in a big way. Here’s how to harness the
    immense potential of chatbots to increase customer engagement.

Think you’re ready to decode the future? Don’t worry, the details are below:
Date: 13th August 2018
Time: 9.00 am – 5.30 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information, download the PDF Programme here.
Contact Amira at [email protected] or Ruby at [email protected]| 03 7726 2588
Book your spot early to avoid disappointment!

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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