Posted on by Vishnu Devarajan
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Dheeraj is putting clean energy into action
07 Jun
Dheeraj Raina has joined Gentari as its Chief Marketing and Strategic Communications Officer.
He is part of the leadership team that oversees the brand, corporate communications and marketing communications for the Group.
Gentari is a clean energy company focused on delivering the net zero solutions required to put cleaner energy into action today, offering lower carbon solutions through three core pillars: Renewable Energy, Hydrogen and Green Mobility. Gentari also aims to be a full suite net zero solutions provider, creating greater value, connecting businesses, and making the journey to net zero possible.
Dheeraj’s last posting was media CEO at dentsu Malaysia, leading the media business for Dentsu International in Malaysia across agency brands and scaled services of iProspect, Carat, Dentsu X, Amplifi, Posterscope and Amnet. He was also Managing Director at Mindshare Malaysia for more than two years, prior to that.
Dheeraj also runs sell-out workshops on The Art of Data Story Telling.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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