Dentsu Aegis Network brings new marketplace technology to Malaysia

4 weeks ago

d-Commerce Metrix levels playing field to enable data-driven performance for online marketplaces.

Dentsu Aegis Network (DAN), as part of driving its Digital Society Agenda which champions inclusivity, trust and sustainability, has gone Live in Malaysia with an amazing solution for leveling the playing field across online marketplaces.

The proprietary data-driven optimisation software for Lazada and Shopee sellers called d-Commerce Metrix comes at a time when the rapid scaling of marketplaces has led to a surge in competition amongst  brands and SMEs.

d-Commerce Metrix gives full access to the tooling and performance data brands need to make informed decisions across product storefronts and ensure the best execution of their e-commerce strategies.

This includes complete access to market research, competitor tracking, search rank analysis, algorithmic split-testing, product analyses, keyword research and IP protection.

Massive marketplace

Sudhansh Jadon (picture), Head of Digital spearheading e-commerce initiatives explains, “With more than five million sellers getting more than 440 million orders every year, marketplaces have evolved as the new normal; this trend is here to stay. D-Commerce Metrix gives brands and sellers the only real data-driven opportunity to stand out in the crowd and optimise store performance to provide unique experiences to their customers.”

Only one in Malaysia

The rollout across Malaysia began on September 16th 2020 and several brands have already benefited.

Andrew Turner (picture), Chief Business Officer and Founder of DAN’s Marketplace X, adds: “Having been a digital marketer for a decade, I put myself in a business owner’s shoes and just can’t imagine running my online marketplace without getting critical information about my storefront performance and how it stacks against competitors.”

“You shouldn’t have to be a big brand with multimillion dollar ad spends to have the resources to act on a market opportunity and drilldown on fast selling products, competitor pricing campaigns, and put actual content that ranks well in your category. Being successful on marketplaces should be part of how we grow businesses in Malaysia with everyone now accustomed to shopping online even after the RMCO.”

Nicky Lim, CEO, Dentsu Aegis Network Malaysia, comments that the launch of the tool under its Marketplace X division comes when Covid-19 has seen many clients try to recover revenues online, “It shouldn’t just be easier for consumers to shop for everything from a single storefront; it should also be super easy for businesses to scale rapidly on marketplaces from a single tool.”

A rollout to neighbouring Southeast Asian countries is planned for later this month.

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