In this week’s news of lending a hand, Grab Malaysia has announced that it will be offering RM2.5 million worth in advertising space to small and independent businesses on its platform and also help create personalised ads for each of them from 15 August to 18 September.
The personalised ads will be featured on prominent spaces within the Grab app itself. According to Grab, this initiative is in conjunction with Merdeka Day and the spirit that comes along with the holiday of Malaysians coming together to celebrate the country’s persistence.
The initiative, which is a follow up to the recent Local Heroes campaign, will see Grab covering the cost and resources required to produce these marketing materials and will benefit approximately 500 local businesses nationwide. According to Grab, merchant-partners who previously acquired banner ads on the GrabFood homepage saw a 300% return on advertising spend and merchant-partners who participated in last year’s Merdeka promotions saw a 4.5 times increase in sales compared to the month prior.
As Grab’s campaigns during Merdeka are also geared towards supporting Grab’s frontliners. Managing Director of Grab Malaysia, Sean Goh, emphasised that this not only included restaurant and merchant partners but also their driver and delivery partners.
“We also want to encourage all Malaysians to continue showing their love and appreciation to these frontliners by tipping them whenever they can,” said Managing Director of Grab Malaysia, Sean Goh. “It has definitely been a challenging few months for all of us, but let’s work together to ensure that we all pull through these uncertain times.”
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu