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Dato Vida Live! – Watch her speak Mandarin, share her thoughts on advertising and more…
14 Sep
(marketingmagazine.com.my) – By Malati Siniah
What you see is what you get, was what many thought when they first heard Dato Vida, founder of the multimillion-dollar company Vida Beauty, speak at the Malaysian CMO Conference.
Not one to mince her words, Dato Vida’s raw and honest answers both entertained and enlightened the crowd at last Tuesday’s conference.
Interviewed onstage by Mr.Harmandar Singh, Dato Vida shared everything from how she connected with the local market to how she built her personal brand. Here is what she had to say:
On Sponsorship, Branding & why the colour PINK
How Dato Vida connects with her target market
Dato Vida on the Power of Advertising & what’s next for the brand
Our audiences did not let Dato Vida off easily, be sure to visit our website to view our next video of the hard hitting questions asked by the seasoned marketers who attended the conference.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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