(marketingmagazine.com.my) – By Malati Siniah
What you see is what you get, was what many thought when they first heard Dato Vida, founder of the multimillion-dollar company Vida Beauty, speak at the Malaysian CMO Conference.
Not one to mince her words, Dato Vida’s raw and honest answers both entertained and enlightened the crowd at last Tuesday’s conference.
Interviewed onstage by Mr.Harmandar Singh, Dato Vida shared everything from how she connected with the local market to how she built her personal brand. Here is what she had to say:
On Sponsorship, Branding & why the colour PINK
How Dato Vida connects with her target market
Dato Vida on the Power of Advertising & what’s next for the brand
Our audiences did not let Dato Vida off easily, be sure to visit our website to view our next video of the hard hitting questions asked by the seasoned marketers who attended the conference.