Darren Yuen CEO of Carat Malaysia

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Darren Y(Marketingmagazine.com.my) – Darren Yuen has been appointed CEO of Carat Malaysia, succeeding Bala Pomaleh who has moved on to lead IPG Mediabrands Malaysia. 

A pedigree of Carat Malaysia, he began his career at the media specialist agency 19 years ago as a rookie in the research department, moved on to focus on media planning and subsequently client account management, before rising the ranks to assume the role of General Manager in business operations management, a position he has held for the past three and a half years.

In recognition of his accomplishments, Yuen was inducted into the esteemed Campaign Asia’s 40 under 40 in 2014.

Yuen, 39, will report to Nicky Lim, Chief Executive Officer of Dentsu Aegis Network Malaysia, of which Carat is a part of.


appiesmalaysiasignoffEnter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here: 

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.




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