Enhanced Hydration, Fuelling Performance Of Malaysian Sports Enthusiasts


sun(Marketingmagazine.com.my) – Sports enthusiasts across the country can now experience the next level in sports drinks with a proven formula of electrolytes and carbohydrates.

This has come about with the No.1 isotonic drink in the United Kingdom (UK), Lucozade Sport™, that brings enhanced hydration to fuel better performance among Malaysians!

In line with the clarion call from the Ministry of Youth & Sports for Malaysians to adopt healthy lifestyles in order to become a sporting nation, Lucozade Sport™ recently announced its partnership as the Official Supplier of The Reebok Spartan Race Malaysia.

The Malaysian edition of the World’s Best Obstacle Race took place yesterday at Canary Garden, Klang with more than 8,000 participants battling 20+ obstacles over a distance of 13km+ to obtain the coveted Spartan Finisher medal.

“We are proud to be part of this exciting ultra-active event that Malaysians are engaging in these days beyond marathons, dualthons and triathlons,” said Lee Hon Tong, Regional General Manager, Suntory Beverage & Food Malaysia Sdn Bhd (SBFM). “Lucozade Sport™ provides liquid fuel for athletes to perform stronger, faster, and longer as it does not merely rehydrate but also replaces lost electrolytes and carbohydrates to maintain endurance and performance in prolonged exercise and intensive workouts.

We look forward to bringing this trusted isotonic drink to many more sports enthusiasts in Malaysia this year and in the years to come.”

Marcus Luer, Founder and Group CEO of Total Sports Asia (TSA) said: “We are delighted to have Lucozade Sport™ as the Official Supplier of the Reebok Spartan Race Malaysia. We always advise Spartans to have good hydration while racing, and Lucozade Sport™ definitely helps achieve this goal.”

Lucozade Sport™ boasts world-class athletes as ambassadors, with football superstar Steven Gerrard among them.

In addition, Lucozade Sport™ is the official sports drink partner for the England Football Association, England Rugby Team and Scottish Rugby Union, as well as renowned sporting events like the London Marathon and the Great Run Series.

Enter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here:

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
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