Cycle & Carriage selects Antsomi CDP 365 to empower its Omnichannel Marketing

With the company’s commitment to delivering exceptional journeys, Cycle & Carriage has selected Antsomi CDP 365 as its customer data platform (CDP) to empower its omnichannel customer experience.

Antsomi CDP 365 is built by Antsomi, a regional marketing technology company with clients in Malaysia, Singapore, Thailand, Vietnam and the Philippines.

The Software-as-a-Service (SaaS) solution helps brands to unify customer data and subsequently activate the data across multiple channels with hyper-personalized messages and customer experiences.

As the leading Mercedes-Benz dealership in Malaysia with 11 sites situated in key economic markets spanning the north to south of Peninsular Malaysia, Cycle & Carriage (C&C) is committed to providing customers exceptional journeys and best-in-class services whether it is during their shopping experience or ownership journey.

Under this partnership, C&C uses Antsomi CDP 365 to drive data-driven marketing activities with its customers. Firstly, Antsomi CDP 365 helps C&C to unify customer data coming in from multiple data sources, which include its websites, e-commerce facility, digital ad campaigns, customer relationship management (CRM) system, roadshows and physical stores.

Then, the software created the 360-degree customer view for C&C and allows the company to understand its customers in a better way, including how customers interact and engage with C&C via various touch-points. By knowing more about its customers, C&C could deliver hyper- personalised messages and customer experiences to its customers, such as popup banners, EDM, etc., for better customer engagements and higher sales conversion.

Stephen Tan, C&C’s Head of Marketing shared his excitement about the new opportunities brought in by Antsomi CDP 365, “We always aim to provide exceptional customer experience to our customers. Using marketing technology like Antsomi CDP 365 helps us know more about our customers and engage with them with tailor-made messages across multiple channels. Apart from that, we also use CDP 365 to provide an Online-to-Offline/Offline-to-Online (O2O) customer journey to our customers in our newly launched Mercedes-Benz concept store, neu by Cycle & Carriage, at 1 Utama Shopping Centre.”

Serm Teck Choon, Antsomi’s co-founder & CEO is excited about the partnership with C&C, “Cycle & Carriage is an innovative partner that cares a lot about providing an exceptional customer experience for their customers, along the way when its customers make a decision to purchase a car. Antsomi is proud to help C&C in understanding more about its customers in pre- and post-sales activities, and improving customer engagements and sales efficiency.”

With the mission to transform businesses into data-driven companies, Antsomi is headquartered in Singapore, with branch offices in Malaysia, Indonesia, and Vietnam.