(Marketingmagazine.com.my) – Cloudera, the global provider of the fastest, easiest, and most secure data management and analytics platform built on Apache Hadoop and the latest open source technologies, today announced the BASE (Big Analytics Skills Enablement) initiative – an industry-led ecosystem that is designed to groom a future workforce of data professionals.
Designed to strategically fill the skilled data professionals gap that the industry is currently facing, BASE pulls industry players and academic institutions together to equip more people with necessary skills in the areas of big data and analytics.
The initiative also encompasses elements whereby trained data professionals will be matched to opportunities across sectors where their skills are required.
Dato’ Yasmin Mahmood, Chief Executive Officer, Malaysia Digital Economy Corporation (MDEC) said: “Digital Malaysia is a national agenda that aims to turn Malaysia into a developed digital economy that connects and empowers the government, businesses and citizens.
Transformational technologies such as Big Data Analytics (BDA) plays a pivotal role in ensuring the success of this initiative by creating new business value solutions and prompting significant innovation and advancements across multiple industries.
Malaysia is well on our way to become a BDA hub in the ASEAN region and we are glad to partner with Cloudera on its BASE Initiative which takes us a step forward in this direction.”
Currently, businesses like Intel, Dell, Red Hat, Microsoft, SAS Malaysia and Fusionex have already stepped forward to join the BASE initiative in Malaysia, committing to play a role in this collaborative ecosystem.
Academic institutions like Universiti Tunku Abdul Rahman (UTAR) have also joined to provide training in data skills.
Cloudera has also garnered support from Ambition Asia to match data professionals who have completed their training to the right job vacancies.
Cloudera’s Chief Architect and the co-creator of Apache Hadoop, Doug Cutting commented: “At Cloudera we see a clear shortage of skilled data professionals across industries.
“We see an opportunity for us to play a catalyst role to bring various bodies into a collaborative effort, much like the open source community did when we were creating Hadoop.
“This collaborative innovation will help us bring new data-enabled talent into the market through skilled professionals who can who can leverage the tools and actualize data for business and the community.”
The BASE Initiative is also complementary to the Cloudera Academic Partnership (CAP) program, where the company partners with accredited, non-profit institutions around the world to help develop the next generation of data professionals.
Through CAP, Cloudera provides partner institutions with a complete, industry-standard Hadoop curriculum at no charge that can be incorporated into computer science and business analytics courses.
Teaching staff and students of affiliated institutions also get access to software and discounted training to help accelerate the adoption of the Hadoop platform.
Currently, over 100 academic institutions around the globe are members of CAP. This includes UTAR in Malaysia, which recently jointly announced its participation in CAP.
Additionally, through Cloudera’s market-leading global training program, 65 percent of the Fortune 100 and all 20 of the top 20 global technology firms have leveraged Cloudera’s expertise to train employees on topics like Apache Hadoop, data science, Apache Spark and big data application development.
APPIES Malaysia 2016 Marketing Conference open for registrations!
‘2-day MBA’ in Marketing, ‘TED of Marketing’, call it what you will, and come what may, we will see you on May 19 & 20 at the Eastin Hotel.
• 36 latest Marketing Case-Studies
• 22 marketing leaders as Judges
• 3 top-notch Keynote Speakers
* 4 Game-Changing Panel Speakers
Says Chief Judge Adam Wee Abdullah, Group CMO of CIMB Banking Group about judging the entries, “Clarity in the Objective statement is fundamental. If this is not clear, the solutions will not be clear as well. It is also important to juxtapose the expected outcome against the Objective statement so you can gauge if the strategies are aligned. It’s a bit like looking through the scope of a sniper’s rifle.”
Date: 19 & 20 May, 2016
Venue: The Grand Ballroom, Eastin Hotel Kuala Lumpur
Time: 8.30am – 6.00pm
To register, go to APPIES REGISTRATION.
Download full brochure here.
Or contact Ruby on 03-7726 2588, firstname.lastname@example.org
APPIES Malaysia 2016 judges:
• Abdul Sani Abdul Murad – Head of Marketing, HSBC Malaysia
• Ben Mahmud – Head of Retail Marketing, Shell Malaysia Trading
• Eric Wong – Marketing Director, IBM Malaysia
• Fiona Liao – Chief Brand Officer, Prudential Assurance Malaysia
• Jasmine Lee – Chief Marketing Officer, U Mobile
• Jauhar Munir Shaikh – FVP, Brand Marketing for F&N Malaysia
• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd
• Mark Ng – ASEAN Marketing Director, Castrol
• Martin Soong – Marketing Manager, Fonterra Brands Malaysia
• Matthew Ho – Regional Digital Marketing Director, Huawei Technologies Malaysia
• Nirinder Singh Johl – GM of Strategic Communications, Tenaga Nasional Berhad
• Noreen Sabrina – Senior Manager, Brand Communications – Corp Communications & Marketing, MDeC
• Pan Choi Yen – GM of Marketing, WIPRO-UNZA Malaysia
• Philip Whittaker – Group Chief Marketing Officer, Themed Attractions & Resorts
• Rizan Ismail – Head of Brand Management, PETRONAS
• Santharuban T. Sundaram – Group Marketing Manager, Permanis Sandilands
• Stephane Vilquin – Marketing Director, Campbell Soup Southeast Asia
• Syahar Khalid – Digital Engagement Manager, Nestlé Products Malaysia
• Vincent Chong – Marketing Director of Unilever Malaysia
• Zaki Zin – Marketing Director, Wyeth Nutrition Malaysia
• Zalman Aefendy Zainal Abidin – Chief Marketing Officer, Celcom AXIATA