Castrol Malaysia Appoints Be Strategic as official PR Agency

Be Strategic to manage and execute PR campaigns for Castrol Malaysia

Castrol Malaysia has appointed Be Strategic to manage and execute its Public Relations campaigns for 2018 and build deeper and more meaningful media relations among automotive and business media.

Be Strategic, a fast-growing performance content and influence agency was appointed on the strength of its effective communications and stakeholder engagement work done for Castrol Malaysia’s inaugural Car Mechanic Contest in 2017.

Be Strategic’s clients include Quill Automobiles, Gamuda Land, UDA Land and Kuala Lumpur City Hall among others.

“Castrol is the world leading manufacturer, distributor and marketer of premium lubricants and it is the intention of Castrol Malaysia to be more active in our communications activities for this market.

“Be Strategic has clearly demonstrated to us that they are an agency that is both creative and strategic in their thinking and through-the-line execution. We look forward to working closer with them in 2018,” said Keow Mei-Shan, Marketing Director for Castrol Malaysia and Singapore.

“We are excited and proud to continue our winning partnership with Castrol Malaysia.

“Our core team is highly experienced in their respective communications and marketing fields, and by working together as one cohesive unit focused on getting the most effective business outcomes for our clients, we have provided not only unique marketing insights and communications campaigns to Castrol Malaysia, but effective and memorable ones as well,” said Ashvin Anamalai, Chief Strategist, Be Strategic.

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Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for  P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
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* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
Noelle Lim, Director, BFM Edge Education
Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
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Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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