Campaign Showcase: New Mini Clubman

4 years ago
Go with Your Gut

guy

(Marketingmagazine.com.my) – In January this year, Saatchi & Saatchi Malaysia was appointed the communications partner for Mini.

The agency recently handled the launch of the new MINI Clubman campaign involving two web films ‘Hit Chaser’ and ‘Things Maker’.

The campaign delved deep into the lives of some of the more inspired youths in Malaysia and created two engaging stories about a purposeful existence, built on passion and perseverance.

The stories parallel the epic qualities of the MINI Clubman.

Sathi Anand, Executive Creative Director of Saatchi & Saatchi Malaysia explains, “This campaign gave us the chance to collaborate with young people who have the knack for the unusual.There is this great movement of collective consciousness at the moment, through various independent, unconventional pursuits. We are thrilled to be able to bring that to light via a brand that has been an icon over the years. The idea ‘Go With Your Gut’ allowed us to immerse ourselves in modern Malaysia and celebrate the endeavours of a growing group of young, energetic urban Malaysians, known as the Creative Class.”

‘Hit Chaser’ is about believing in something; even the odds can’t stop you from achieving your dreams. This film is about John O, lead vocal of hit band Paperplane Pursuit, who challenged the norm in pursuit of his passion.

View here: 

‘Things Maker’ talks about taking that leap of faith. This is the story of Gurpreet, founder of Biji-biji Initiative, who defied convention to achieve his dream of making the world a better place.

View here:

 

 

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Download full brochure here.

Or contact Ruby on 03-7726 2588, ruby@adoimagazine.com

APPIES Malaysia 2016 judges:

• Abdul Sani Abdul Murad – Head of Marketing, HSBC Malaysia

• Ben Mahmud – Head of Retail Marketing, Shell Malaysia Trading

• Eric Wong – Marketing Director, IBM Malaysia

• Fiona Liao – Chief Brand Officer, Prudential Assurance Malaysia

• Jasmine Lee – Chief Marketing Officer, U Mobile

• Jauhar Munir Shaikh – FVP, Brand Marketing for F&N Malaysia

• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd

• Mark Ng – ASEAN Marketing Director, Castrol

• Martin Soong – Marketing Manager, Fonterra Brands Malaysia

• Matthew Ho – Regional Digital Marketing Director, Huawei Technologies Malaysia

• Nirinder Singh Johl – GM of Strategic Communications, Tenaga Nasional Berhad

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• Pan Choi Yen – GM of Marketing, WIPRO-UNZA Malaysia

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• Zalman Aefendy Zainal Abidin – Chief Marketing Officer, Celcom AXIATA  

 

 

 

 

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