Campaign leaves print legacy after four decades

Campaign Asia-Pacific will pull the shutters on its print publication with its final issue out in August.

The move comes as part of its decision to embrace a ‘digital-only model’.
Earlier the Haymarket-owned magazine announced intentions of scaling back its print circulation from weekly to monthly beginning September.

“Through our new platform, we will continue to deliver quality content but now in a personalised and targeted manner, which will allow clients to benefit from value-added insight garnered from our proprietary content consumption analysis and create deeper engagement with the Campaign Asia community,” said Atifa Silk, Campaign Asia-Pacific brand director.

“We cover an industry that’s being completely transformed by digital technology.  Now we’re excited to be evolving alongside it by expanding our digital team and offering more video, interactive and premium online features.”
A report by Mumbrella Asia said resources once dedicated to the print publication would be utilised for the production of premium paid-for online content, while Atifa said that the move would not lead to any redundancies among the team.



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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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