What does ‘Saving Asian Lives’ mean for leading digital enablement firm, C27, and independent non-profit, Cancer Research Malaysia?
For C27, it’s simple. With its expertise in creating bold and impactful campaigns, C27 aims to amplify Cancer Research Malaysia’s mission to “Save Asian Lives” while breaking the stigma around cancer by building a supportive digital community.
For Cancer Research Malaysia, it means leading research efforts to fill the gap in studies on cancers affecting Asians. Unique genetic, lifestyle and environmental factors make Asians particularly vulnerable to cancer, especially since 1 in 4 Malaysians is affected by it. By focusing on cancers that are more common in Asians, Cancer Research Malaysia intends to close the care gap and provide treatment strategies tailored to Asian populations.
Azlyn Balqis, Editorial Director of C27, expressed enthusiasm about the collaboration, stating, “At C27, we believe in using our digital capabilities to impact society positively. Partnering with Cancer Research Malaysia aligns perfectly with our values, as we aim to leverage our creative and strategic expertise to help raise awareness and support their crucial research initiatives.”
Andy Khoo, CEO of Cancer Research Malaysia, also shared his excitement about the partnership, saying, “We are thrilled to collaborate with C27 to amplify our message and reach wider audiences. By combining our scientific expertise with C27’s digital knowledge, we can engage more people in the importance of cancer research an the significance of our mission to Save Asian Lives. Together, we can drive meaningful change and make strides toward a future free from the burden of cancer.”
Ultimately, “Saving Asian Lives” to C27 and Cancer Research Malaysia means committing themselves to uniting communities, breaking down stigmas, and contributing to a future where cancer no longer poses a significant threat to the Asian population.
MARKETING Magazine is not responsible for the content of external sites.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
