By The Malketeer
The Most Electrifying Solutions Come from the Heart
In a bold move that goes beyond its electrical expertise, ACE Market-listed Powerwell Holdings Bhd is plugging into a different kind of power – the power of community and compassion.
The company is set to illuminate the path to cancer research with its upcoming “Bald & Beautiful 5.0” fundraising event, proving that sometimes, the most electrifying solutions come from the heart.
A Current of Hope: Powerwell’s Commitment to Cancer Research
Powerwell, known for its innovative electrical solutions, is switching gears to tackle a challenge that affects millions worldwide.
In collaboration with Mystarfish Foundation, the company is organising the “Bald & Beautiful 5.0” charity event, aiming to raise both awareness and funds for cancer research.
This corporate social responsibility (CSR) initiative is not just about generating funds; it’s about generating hope.
The event seeks to support those affected by cancer while advancing essential research to find better treatments and, ultimately, a cure.
Sparking Change: A Partnership That Shines
The partnership between Powerwell and Mystarfish Foundation isn’t new – it’s been illuminating lives since 2017.
Together, they’ve worked on numerous initiatives to combat cancer and support needy communities.
The “Bald & Beautiful 5.0” event, set for October 4 at Powerwell International Sdn Bhd’s premises in Shah Alam, marks another significant milestone in this impactful collaboration.
Charged Up for Change: How to Participate
Participants are encouraged to join the cause in two electrifying ways:
- Donate funds directly to the campaign
- Shave their heads in solidarity with cancer patients undergoing treatment
The campaign has set an ambitious target of RM100,000.
With RM52,000 already raised, the strong current of support from the community is evident, showcasing Powerwell’s unwavering commitment to making a difference.
Powering Through: Words from the Leadership
Catherine Wong, Powerwell’s Executive Director, shed light on the company’s motivation: “At Powerwell, we believe our role as a responsible corporate citizen extends beyond delivering electrical solutions. This initiative embodies our core values – leveraging our influence and resources to bring about positive change. We are honored to support the Bald & Beautiful 5.0 campaign and stand united with those battling cancer. Together, we can light up hope and make a meaningful impact.”
A Day of Solidarity: Event Highlights
The “Bald & Beautiful 5.0” event promises to be more than just a fundraiser. It will feature, cancer awareness talks, head shaving ceremony, and a solidarity walk.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
REGISTER NOW