(marketingmagazine.com.my) – Astro has added another channel dedicated to horror and the supernatural buffs, a channel with movies produced by Asian filmmakers, in glorious HD, called Boo.
It is available on demand via connected PVR, Astro on the Go and Astro Channel 404 in HD for a monthly subscription of RM6.35 a month starting 31 October 2016.
Launched on the 31st October, aptly on Halloween Day at APW, Bangsar. At launch, Boo’s special premieres include the Thai thriller, “Grace, the Taiwanese movie, “The Tag-Along”; the haunting “Ghost Sense” also from Thailand; and, paranormal Indonesian movie, “Misterius”.
Henry Tan, Chief Operating Officer, Astro said, “Every person has a scary experience or tale to share; stories of ghosts and the supernatural are so steeped especially in Asian cultures that it is not difficult to uncover a treasure trove of ghost stories .”
“Horror and the supernatural are one of the most enduring audience favourites thus Boo is a well-timed addition to our line-up and we believe that Boo and similar Asian vernacular content will be able to travel beyond Malaysia to resonate with audiences across Southeast Asia.”
On promoting its latest channel Astro will be promoting it across its own channels, radio and digital assets. The network will also be investing in digital by prompting the new channel by utilising mobile banners and Facebook ads.
Boo has a line-up of slashers, psycho-thrillers, action-horror movies premiering every Friday.
Will you Sink or Swim in 2017?
Back in its 12th year, the Malaysian Media Conference is set to take a deep dive into the world of DATALYTICS!
From understanding data touchpoints and improving customer experience to how brands and agencies can fuse data with their creative executions.
Look forward to a full day of case studies and real-market experiences from the following speakers:
• Linda Hassan, Head of Marketing – Domino’s Pizza Malaysia & Singapore
• Rahul Thappa, Vice President of Data Analytics, Astro
• Sujith Rao, Senior Director – Digital Analytics at IPG Mediabrands
• Chan Woei Hern, Executive Creative Director, EnsembleWW
• Bala Pomaleh, CEO, IPG Mediabrands
• Teeradet Dumrongbhalasitr- Head of Commercial, Asia Pacific Dunnhumby
• Anser Aly – Senior Global Brand Manager, Unilever Asia
• Lars Setsaa – Head of Revenue Management and Analytics – Digi Telecommunications
Those are just the tip of the iceberg, on the MMC stage, you will also hear latest innovations from Twitter, Unilever and more!
Download the full programme here
Date: 14 November 2016
Time: 08:30am – 06:00pm
Venue: The Grand Ballroom, Sime Darby Convention Centre Bukit Kiara
Interested in joining or sponsoring the event? Contact: [email protected]
MARKETING Magazine is not responsible for the content of external sites.