Best of Global Digital Marketing Spotlight: A tech innovation which went beyond being a gimmick

Back in its 7th year ‘The Best of Global Digital Marketing’ will highlight the best content marketing strategies across the globe this August 14th at Sime Darby Convention Centre.

Giving us a taste of the innovative tech and trends in the content marketing space which will be highlighted at the event content marketing veteran Hando Sinisalu, reputable marketing journalist, researcher and founder and CEO of Best Marketing International shared with us a case study which will be discussed at the event.


“Volvo’s ‘V app’ is by far one of the most interesting cases we’ve seen this year. The automotive industry has always been a frontrunner in new tech but quite often the innovation comes across gimmicky and falls short with delivering real results.

In this case, storytelling and lead generation were seamlessly integrated into the app. Moreover, users became active participants in this futuristic (and somewhat creepy) AI-led conversation. The agency behind V shared some interesting details regarding the relationship between V and some of her counterparts.

For anyone finding it hard to connect Volvo’s V with content marketing then we’d like to argue that this is a great example of brands creating compelling stories around their product’s key strengths – in this case Volvo being positioned as the most intelligent car in the market.

There are numerous fascinating behind the scenes facts and insights we’d love to share at our upcoming Best of Global Digital event this August 14th.”

Keen on hearing more from Hando and sharpen your content marketing skills this August 14th? Click here to find out more on the ‘Best of Global Digital Marketing Conference’ or contact Ruby at 03-77262588 or [email protected]


For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa

Global Case Studies include:
BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays….
TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers…
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…

Each best practice case study is presented based on…
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?

The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Date: 14 August, 2017 (Thursday)

Venue: Sime Darby Convention Centre, Kuala Lumpur.

Time: 8.30am – 5.00pm

Book your seats early! Call Ruby on 03-77262588 or [email protected]


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