Bala Pomaleh elected as MSA President for the term 2022 – 2024

The Media Specialists Association (MSA) has announced Bala Pomaleh (CEO, Mediabrands Malaysia) as its newly elected President and Mr Dheeraj Raina (CEO – Media, Dentsu Malaysia) as its Vice President at the Association’s Annual General Meeting (AGM) held on 2nd June, 2022.

Bala Pomaleh said “The last two years have provoked great changes in the media scene, yet we have also seen immense scope for innovation and growth of new technologies. I am happy to contribute to the industry in this capacity so we can work through our common challenges, namely, to grow and expand our talent base and elevate new capabilities and skills in line with client needs.

This can only happen through close collaboration with my industry peers and those across related industry bodies, and I look forward to us building greater cohesiveness in guidelines and practices for the industry.”

The Association’s other office bearers are Wong Pi Yee (Head of Media, Publicis Media) as its Treasurer and Vanitha Selvathurai (Partner, Head of Carat) as its Secretary.

The Council is represented by Ampersand Advisory, Invictus Blue, MediaEdge:CIA, Mindshare Group, OMD Malaysia , Seed Integrated Malaysia , Trapper Media Services and Universal McCann.