Astro's FY2019 revenue at RM5.5b - MARKETING Magazine Asia


Astro’s FY2019 revenue at RM5.5b

astro offer vss

Astro Malaysia Holdings Berhad posted a revenue of RM5.5 billion for the financial year ended January 2019.

Its earning before tax, depreciation and amortization (EBITDA) was at 12% year on year at RM1.6b.

Astro chairman, Tun Zaki Azmi said, “In a competitive media landscape, Astro continues to be cash generative, cost disciplined and proactive in its capital management. The Board is pleased to declare a fourth interim dividend of 1.50 sen per share.”

Henry Tan, Chief Executive Officer of Astro, said: “Given the challenging operating environment, Astro is reviewing its business so that we remain efficient and agile to serve our customers better.

“Our focus will remain on serving our 5.7mn Malaysian homes and 23mn individuals via our Pay TV and NJOI platforms with differentiated and compelling content.

“By leveraging on our customer base and our ability to reach and engage on television, radio and digital platforms, revenue adjacencies such as Commerce, Adex, content licensing and theatrical sales are showing promising growth trajectory.”

Astro viewership is also on the rise, penetrating 77% of Malaysian households garnering a TV viewership share of 75%.

Total video views are growing with the number of connected set-top-boxes increasing by 25% y-o-y to surpass the one million mark, driving On Demand downloads by 135% to 54mn videos in a year.

More Astro customers are also watching content on their mobile devices, with registered Astro GO users growing by 32% to 2.2mn.


MARKETING Magazine is not responsible for the content of external sites.



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene