(marketingmagazine.com.my) – Astro Malaysia’s eSports and gaming entertainment channel, eGG Network (or Every Good Game) made its debut in Australia via Fetch TV. The channel is the first of its kind in the country.
eGG Network debuted in Australia with a live broadcast of the finals of The Boston Major, an international eSports tournament with USD3 million prize money and the first event of the 2016/17 Dota 2 championship season.
Lee Choong Khay, Vice President of Sports Business at Astro said, “Through eGG Network, Astro is pleased to collaborate with Fetch TV to make available live broadcast of the biggest international eSports leagues such as Dota 2, League of Legends, Counter Strike: Global Offensive, Overwatch, Hearthstone: Heroes of Warcraft and many more.”
“eGG Network promises to bring a new and rewarding viewing experience for Australian eSports fans, who can gather with their ‘tribe’ on this platform to cheer for their favourite eSports teams.”
Lee added that with the launch of Indonesia and Australia that eGG Network will continue its regional expansion with an upcoming launch in Philippines.
Scott Lorson, CEO Fetch TV said, “Fetch TV is excited to launch the first e-Sports channel in Australia. eGG Network is a great addition to the Fetch TV channel line up, and will be included at no additional charge for our Entertainment Pack customers to enjoy.”
Viewership of eSports is on the rise. According to Astro The 2016 League of Legends World Championship attracted 43 million unique viewers who watched a total of 370 million hours of live eSports over 15-days of the tournament, aired in 18 languages.
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