Astro Radio tops the charts in listenership



The latest GfK Radio Audience Measurement (RAM) survey reveals that Astro Radio remains the most popular radio network in Malaysia, with 15.6 million listeners every week accumulatively through its nine brands. This makes up 77.8 percent of Malaysia’s radio-listening audience.

Datuk Jake Abdullah, Chief Executive Officer of Astro Radio, said, “We would like to thank all our listeners who have been key to the solid results achieved. It is more than just numbers; it tells me that we have heard our listeners, heard them right and delivered! We are delighted to share that ERA FM, Hitz fm, MY FM and THR Raaga are once again the No.1 radio brands in their respective language, while THR Gegar retains its leading position in East Coast.

“As our radio brands continue to grow, so does our digital fan base and social media has proven to be a great platform to engage with our fans. Delivering content in this digital age means; engaging with our listeners through various interactive platforms that drive talk ability and social engagement.”

The company’s usage of tastemakers, such as ERA fm’s Johan, Haniff and Ray, MY FM’s Jack Lim, Mei Yan and Jeff Chin, and The New hitz Morning Crew Jay, Arnold and RD, enables the company to build an active community of fans.

“As a result, we gained over 13.4 million social media fans, and our posts reach over 6.7 million people daily. Our nine radio station websites are visited by 7.6 million Malaysians on a monthly basis, while our digital listenership recorded over 17 million streaming sessions,” Jake added. 

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene