Astro plans to reclaim premium segment with 2018 Fifa World Cup
Astro’s results for the first quarter of FY19 reports a stable revenue at RM1.31 billion. Astro also reports that it’s e-commerce business took a hike by 35% y-o-y to RM84 million spurred by its growing base of customers in Malaysia and Singapore, mainly driven by its dynamic product mix, analytics-driven campaigns, and innovative show formats.
Astro saw an increase in TV adex of 17% y-o-y to RM83 million as well as of relatively new revenue adjacencies such as commerce and Go Shop, NJOI prepaid and digital adex; signifying encouraging trajectory as traditional subscription revenues are under competitive pressure.
“We are strongly executing against our strategic imperatives to defend our market position, augment our business model to ensure best in class consumer engagement and expand for scale and growth. Our market reach has grown 6% y-o-y to 5.5mn, or 75% of Malaysian households, with stable revenues at RM1.31bn, and a strong EBITDA at RM461.3mn,” said Dato’ Rohana Rozhan, Group Chief Executive Officer of Astro.
She also added that recent announcements by the Government to make internet access more affordable at higher speeds, will have positive impact on the broader economy. This will result in a wider access to high-speed broadband infrastructure and Astro looks forward to strengthening and widening its entertainment and Connected Home propositions so that more Malaysian homes can enjoy broadband, entertainment and telephony services at greater value.”
Astro also plans to reclaim their premium customer persona with the 2018 Fifa World Cup.
“We are excited to bring 2018 FIFA World Cup Russia™, this year’s largest sporting event globally, to all Malaysians. All 64 matches will be seen LIVE in HD, of which 37 are exclusive to Astro on TVs and smart devices via Astro GO, NJOI Now and Stadium Astro apps, as well as on-ground activities such as viewing events. Football fans can also enjoy an immersive World Cup 2018 experience via the Stadium Astro Virtual Reality app. As sports is live and social, Astro is partnering with Twitter to provide ‘near-live’ World Cup clips and content on @stadiumastro to spark real-time conversation among Malaysians on social media,” said Rohana.
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for TMI Malaysia. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira firstname.lastname@example.org | 03 7726 2588
Book your spot early to avoid disappointment!