Astro adds DO[S]A to its portfolio

Astro partners up with filmmakers to produce original, premium miniseries – DO[S]A, Bangkok Ghost Stories, Door 

 
Leading content and consumer company in Southeast Asia, Astro Malaysia Holdings Berhad (Astro) has entered into several strategic content creation partnerships with renowned producers and filmmakers across several countries to produce and distribute original, premium miniseries for the ASEAN markets.
These series are namely DO[S]A in Indonesia, 3 A.M. Bangkok Ghost Stories in Thailand & Door in the Philippines.
“As a leading content creator, Astro is constantly pushing the boundaries to satisfy a growing demand from audiences across the region for compelling storytelling at high production values differentiated from content currently available,” Datuk Khairul Salleh Anwar, Vice President of Malay Business, Astro.
“These strategic partnerships enable us to effectively leverage on diverse talent, cost and distribution territories allowing us to monetise and extract value from developing new IPs that resonate with regional audiences,” added Khairul.
 


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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