Apple will launch its original video subscription service later this year along with details of a new gaming platform and news media service.
Apple TV+ will give users access to exclusive original shows, movies and documentaries made by some of the world’s most creative storytellers.
Apple has spent more than a year building its content library as it continues to prepare its answer to Netflix and Amazon, which will be ad-free and on demand.
The tech company has previously announced programming from the likes of Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams and many more which will be made available in an all-new Apple TV app that will launch in May. Pricing details will be announced in the autumn.
Another new product from the company will be Apple Arcade, the world’s first game subscription service for mobile, desktop and the living room.
The platform will feature over 100 new and exclusive games from acclaimed indie developers, major studios and legendary creators Hironobu Sakaguchi, Ken Wong and Will Wright.
The titles will be curated based on originality, quality, creativity, fun and their appeal to players of all ages.
Apple Arcade will give customers the freedom to try any game from its handpicked collection of titles that are all-you-can-play, have no ads, ad tracking or additional purchases, and respect user privacy.
It will launch in autumn 2019 in more than 150 countries from a new tab on the App Store across iOS, macOS and tvOS.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
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