APPIESODES OF EXCELLENCE: Best in Social, Any Excuse Will Do

Best in Social

CAMPAIGN: Any Excuse Will Do: Nando’s Brings Malaysians Together For A Year-End Meal
BRAND: Nando’s Malaysia
AGENCY: Ampersand Advisory
ADVERTISER / CLIENT: Nando’s Malaysia

Nando’s “Any Excuse to Celebrate” campaign deftly navigated Malaysia’s competitive F&B landscape, leveraging social media to connect over 38 million consumers. The campaign’s interactive contest resonated deeply, generating more than 50k post engagements with 2.7k contest submission, exceeding Nando’s engagement benchmark by 1,052%. Total video views were remarkable at 7.25 million views exceeding Nando’s view through rate benchmark by 44%.