WONDA Coffee partnered with the Football Association of Malaysia (FAM) to revitalize support for Harimau Malaya amidst declining fan engagement and overall passion for the sport. Strategically, WONDA launched multiple initiatives: from exclusive jersey giveaways and meet & greets to product launches and media care packages. These efforts aimed to deepen fan connection and enhance brand visibility. Results exceeded expectations: a 21.4% sales increase in Q3, RM 1.8 million PR value, and significant brand metric improvements.
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